GSMA Provides Further Details for Mobile World Congress 2016

Mobile World Congress Accommodation Services

GSMA launched further details regarding the Mobile World Congress 2016, which included just announced keynote speakers, activities and programmes to take place at the must attend mobile industry annual event. GSMA Mobile World Congress will take place during the 22nd to the 25th of February 2016 at Fira Gran Via in Barcelona, along with some events also taking place at Fira Montjuïc.

“We are constantly focused on enhancing the experience for Mobile World Congress attendees, as well as our exhibitors, sponsors and partners,” said Michael O’Hara, Chief Marketing Officer, GSMA. “To that end, we’re introducing new programmes, such as our MWC Tours programme, which are designed to help individuals and companies maximise their presence at Mobile World Congress and make their visits as productive as possible, particularly attendees that may be new to our show.”

Newly Confirmed Keynote Speakers

Today GSMA announced additional keynote speakers to line up for the 4 day Mobile World Congress conference programme, these include:

  • Nadia Shouraboura, Founder and CEO, Hointer
  • Kate Unsworth, Founder and CEO, Kovert Designs
  • Dan Schulman, President and CEO, PayPal
  • Anthony Lake, Executive Director, UNICEF

These speaker are to join the previously confirmed speakers of:

As well as the keynote speakers, the Mobile World Congress conference program includes nearly fifty complete track sessions addressing subjects such as devices, 5G, digital commerce, disaster response, enterprise mobility, emerging markets, financial services, gaming, machine learning, the Internet of Things (IoT), privacy, mobile identity, smart cities, security and virtual reality/augmented reality, along with many others. Complete information on the conference can be found at

Mobile World Congress Exhibition 2016

Showcasing Mobile Innovation

The Mobile World Congress exhibition includes the leading services, products and technologies which are shaping the future of mobile, from handsets and network infrastructure to devices, software and services and much more. Confirmed exhibitors include leading global companies such as Alcatel-Lucent, Deutsche Telekom, AT&T, Ford Motor Company, Ericsson, Huawei, Google, Lenovo, Intel, NEC, Microsoft, Qualcomm, Nokia, SK Telecom, Samsung, Sony Mobile Communications, VMware, Telefónica, and Vodafone, among others. Complete information on the exhibition can be found at

Mobile World Congress Tours 2016

New at Mobile World Congress: MWC Tours Programme

New for 2016, the GSMA has introduced the MWC Tours programme, supplying a series of venue tours to address the explicit needs of different audiences at Mobile World Congress. Run by experts in their subject matter, Industry Topic Tours will offer insights in key industry focus areas such as the IoT, 5G, Retail, Media, and Security highlighting Mobile World Congress exhibitors active in these areas.

Orientation Tours are webinar-based virtual tours designed to help attendees new to Mobile World Congress navigate the venue and identify the activities, exhibits and programmes that will meet their individual needs.

Further, companies and attendees can also work with the GSMA to create Bespoke Tours tailored to their specifications. For more information on the MWC Tours programme go to

New Partner Programmes in the Theatre District

The GSMA announced several new Partner Programmes taking place in the Theatre District at Fira Gran Via, including Partner Events and Professional Training sessions:

Partner Events – New partners hosting events in the Theatre District include Adobe, with a half-day programme on Monday, 22 February, and Freescale, who will hold a half-day session on Tuesday, 23 February.

Professional Training – Award Solutions, the Technology Training Partner of Mobile World Congress, will offer training events on the latest network-transforming technologies. On Tuesday, 22 February, they will host “Learn about LTE – Advanced, Cloud RAN and 5G”. On Wednesday, 23 February, they will hold “Learn about Network Virtualisation with SDN, NFV and Cloud”, with specific sessions that cover technology fundamentals and network performance, as well as mobile capacity and availability planning. Professional Training events are open to all Mobile World Congress attendees.

For more information on Partner Programmes at Mobile World Congress, visit

GSMA Seminars at Mobile World Congress

At Mobile World Congress, the GSMA hosts a range of seminars designed to provide insights and updates on key GSMA and industry initiatives. GSMA Seminars will be held across the four days of Mobile World Congress and will focus on topics such as Connected Living, Connected Women, Digital Commerce, Digital Inclusion, Disaster Response, Mobile Money, mYouth, Network 2020, Personal Data/Mobile Connect and Spectrum. The GSMA Seminars will be open to all Mobile World Congress attendees and schedule of sessions will be available in the coming months.

Mobile World Congress Explorers Club 2016

The Mobile Explorers Club

The Mobile Explorers Club provides an exciting educational programme designed specifically for children of Mobile World Congress attendees. Held across the four days of Mobile World Congress, the Mobile Explorers Club features hands-on activities focusing on mobile and technology, with three distinct zones exploring robotics and engineering; design, arts, multimedia and app development; and gaming. The Mobile Explorers Club is open to children between the ages of eight and 15. For more information, visit

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